Juri Ko Edwards (エドワーズ壽里)
 

東京で生まれ育ち、大学時代を過ごしたカリフォルニアでヨガに出会い、ハワイ移住後ヨガインストラクターとなる。日本人だけでなく、ハワイローカルにも支持され、アメリカ最大ヨガイベントのWanderlustや、Food and Wine Festivalなど、様々なイベントでもゲスト講師を務める。ヨガだけでなく、サーフィン、トライアスロン、スノーボードなど、アクティブな趣味を持ち、「一日一汗」を実践する健康的なライフスタイルを送る。2015年より世界最大のヨガブランドとして知られるルルレモンの日本の立ち上げを任され、日本に帰国。ルルレモンの「達人」として、イベントの企画や、ブランディグ戦略なども手掛けながら、日本でのブランドの認知度を上げていった。自らもルルレモンやサンシャインジュースなど、アンバサダーとして様々なイベントやメディアにも出演。既存のヨガの枠にとらわれない斬新なスタイルが好評で、アメリカやハワイで得た世界観を生かし、クリエイティブにイベントやプログラムをプロデュースしながら、ヨガの新しい形を次々と提案し続けている。2018年春、ルルレモンから独立し、自身が大切にする「目的」と「つながり」を生かす、株式会社The Purpose & Co. を設立。

Instagram: @jurikooo

 

Juri Edwards was born and raised in Tokyo who spent her youth also in the US. She made a decision to go on an foreign exchange program in Colorado in high school, and continued to finish her high school education in a boarding school in New Jersey. 

After graduating from Chapman University with a B.A. in Peace Studies, she moved to Hawaii. Influenced by Hawaii's natural setting, she began leading a more active, fitness-oriented lifestyle, including a deep yoga practice. With gratitude and dedication she completed her teacher training at Open Space Yoga.

Aside from her yoga practice, Juri is the proud mother of a dog named Lulu and an athlete who enjoys various forms of exercise including surfing and triathlons. In 2011, she completed one of the longest distance triathlon, the Ironman Western Australia. She is also a personal trainer with a degree in Exercise and Sports Science from Kapiolani Community College.

She found her passion for teaching yoga in Hawaii and she was teaching at Corepower Yoga and various events including the Wanderlust Yoga Festival in 2015. She became a lululemon ambassador which led her to where she is now. She moved back to Tokyo to open lululemon's first showroom in Japan as a community and brand manager for lululemon Japan in 2016. Currently, she is still living in Tokyo,working as the Maven for lululemon Japan and also continuing her lifework as a yoga teacher. 

She believes fitness as a whole gives you an opportunity to drive yourself beyond what you believe you can achieve. Her goal is to share that feeling of empowerment and excitement with more people through yoga and fitness.