Juri Ko Edwards (エドワーズ壽里)

Yoga teacher /Entrepreneur / Health & Wellness Enthusiast

東京で生まれ育ち、大学時代を過ごしたカリフォルニアでヨガに出会い、ハワイ移住後ヨガインストラクターとなる。日本人だけでなく、ハワイローカルにも支持され、アメリカ最大ヨガイベントのWanderlustや、Food and Wine Festivalなど、様々なイベントでもゲスト講師を務める。ヨガだけでなく、サーフィン、トライアスロン、スノーボードなど、アクティブな趣味を持ち、「一日一汗」を実践する健康的なライフスタイルを送る。2015年より世界最大のヨガブランドとして知られるルルレモンの日本の立ち上げを任され、日本に帰国。ルルレモンの「達人」として、イベントの企画や、ブランディグ戦略なども手掛けながら、日本でのブランドの認知度を上げていった。自らもルルレモンやサンシャインジュースなど、アンバサダーとして様々なイベントやメディアにも出演。既存のヨガの枠にとらわれない斬新なスタイルが好評で、アメリカやハワイで得た世界観を生かし、クリエイティブにイベントやプログラムをプロデュースしながら、ヨガの新しい形を次々と提案し続けている。昨年ルルレモンから独立。 自身が出演するイベントのプロデュースやアスリートのマインドフルネスコーチとしての活動の場を広げながら、4月に原宿にオープンした自身のスタジオ、 IGNITE YOGA STUDIOを手がける。

IGNITE YOGA詳細は igniteyoga.jp

 

Juri Edwards was born and raised in Tokyo who spent her youth also in the US. She made a decision to go on an foreign exchange program in Colorado in high school, and continued to finish her high school education in a boarding school in New Jersey. 

After graduating from Chapman University with a B.A. in Peace Studies, she moved to Hawaii. Influenced by Hawaii's natural setting, she began leading a more active, fitness-oriented lifestyle, including a deep yoga practice. With gratitude and dedication she completed her teacher training at Open Space Yoga.

Aside from her yoga practice, Juri is the proud mother of a dog named Lulu and an athlete who enjoys various forms of exercise including surfing and triathlons. In 2011, she completed one of the longest distance triathlon, the Ironman Western Australia. She is also a personal trainer with a degree in Exercise and Sports Science from Kapiolani Community College.

.Juri found her passion for teaching yoga in 2012. She became a Lululemon ambassador for Ala Moana store in Honolulu which led her to where she is now. She moved back to Tokyo to open Lululemon's first showroom in Japan as a community and brand manager. Later she became the Tokyo Maven for Lululemon Japan. In April 2019, she crushed her goal to open her own studio, IGNITE YOGA STUDIO in Tokyo, which is located above the Lululemon Harajuku store. Juri’s passion and her authenticity inspire the people around her and her creative energy is attracting more people to yoga and mindfulness. She always brings fun and light to every class she teaches, and her goal is to make yoga more accessible to everyone.